Rinske Brand

Rinske Brand operates at the intersection of culture, society, and urban development as an entrepreneur, researcher, author, and speaker. She is the founder of BRAND The Urban Agency, through which she helps cities become more social, creative, healthy, and future-proof. She collaborates daily with municipalities, governments, property owners, project developers, architects, cultural institutions, and commercial brands. With a focus on a people-centered approach to urban development, the agency employs innovative tools such as placemaking, placetesting, and place branding. In her book Hart, Hoofd, Handen – A Guide for City Makers, Rinske demonstrates how to successfully connect culture, real estate, and government. Additionally, she is a columnist for Gebiedsontwikkeling.nu and actively participates in various think tanks and boards of cultural organizations.